Cord Silverstein unites the power of technology and marketing to help clients engage their target audiences online. Cord has spent more than 15 years leading online engagements for Fortune 500 companies such as Dell Computer Corporation, IBM, MetLife, Verizon and Lenovo.
Forward-thinking companies look to Cord for creative ways to build their business and develop two-way conversations with their target markets. Think you’re in control of your brand? Think again. The old rules of brand management no longer apply. Your customers have a new megaphone called social media, and they’re using it to share the best – and the worst – about your brand.
Cord specializes in developing effective online engagement strategies, internal social media training programs and accelerating digital education and comfortableness within organizations.
Cord is an active speaker on social media and has a special place in his heart for Deadheads and iPhone addicts. Cord can be contacted here, Twitter @Cord or LinkedIn.
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