I have been an active speaker on social media and digital marketing for several years. I have spoken at conferences for the American Marketing Association (AMA), Public Relations Society of America (PRSA), Triangle Game Conference, Internet Summit, Resource Raleigh and many more. Please feel free to contact me to discuss your event. Testimonials from some… [Continue Reading]

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People are most afraid of the unknown.  Based on my experience, the unknown is what causes the most problems within organizations.  Specific senior members of a team afraid of what they do not know which either dramatically slows down or brings an organization’s social media work to a grinding halt.  This is why I insist… [Continue Reading]

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    Facebook, Twitter, LinkedIn, YouTube, etc. etc.  Very simply put, no matter how much buzz a specific online property is getting, all of these are simply tactics. Just like radio, TV and print are in the offline world. To effectively engage with your target audiences online, to raise your brands’ visibility and deliver a… [Continue Reading]

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Who owns social media within your organization?  Marcom? Corp Comm? C-Suite? Legal? HR? IT? Based on my experience working with Fortune 500 companies and smaller non-profits, this is a question and challenge that everyone is thinking and talking about.  Who owns social media?  The answer is everyone.  Which is why social media is such a… [Continue Reading]

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About Cord Silverstein


Cord Silverstein unites the power of technology and marketing to help clients engage their target audiences online. Cord has spent more than 15 years leading online engagements for Fortune 500.. Read more.

Digital Marketing Solutions


Technology is allowing users to share, connect and engage with brands and companies like never before. It is imperative for all companies to have a clear digital strategy. Read more.

Corporate Communications


Think you’re in control of your brand? Think again. The old rules of brand management no longer apply. Your customers have a new megaphone called social media, and they’re using it to share the best – and the worst – about your brand. Read more.

From the Blog

What I am doing next (I had a plan)

After the realization had sunk in a couple of weeks back that I was leaving Capstrat, I decided to write down all the things I enjoy about my work. I wanted to document the things that truly excited me and I was passionate about. My goal was to identify what I wanted to do moving… [Continue Reading]

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Leaving Capstrat

After five great years, I have decided to step down from my position at Capstrat and pursue other interests.  In the coming days I will provide an update on what I will be doing and all the details, but this post will not be going into that.  Over the last several weeks as I worked… [Continue Reading]

Connect with Cord

There is nothing I enjoy more than meeting new people. Please feel free to connect with me.